Princess Cut Diamond Engagement Rings – Pros and Cons of Virtual Inventory Models

Many consumers prefer for princess cut diamond engagement rings with as much details and combination as possible. But if you are shopping online you may be seeing the exact same princess cut diamond engagement rings on numerous websites at different prices, or the mirror image of a ring that has many traders to different price levels.

Princess Cut Diamond Engagement Rings: Information Overload

The Internet, while offering consumers more choice with much in-depth education, has also introduced the concept of “virtual” inventory for retailers. You only need a web site, image database, and as being in the business. Barriers to entry are so low; the Internet is flooded with websites, jewelry worth more than 600,000 retail jewelry online!

False Branding on Princess Cut Diamond Engagement Rings

Loose diamonds means that most online retailers are selling the same types of diamond rings. Think of it this way, there is a database where all the “wholesale” diamond dealers list their inventory and price, the online retailer receives a supply of the inventory and presents it on your website with your brand in motion. Thus, to differentiate the product, retailers have developed the brand to create the illusion that he is different to what your competitor is offering, so when you see “Signature Collection” or “Premium Cut” I realize this is only the brand and should have no impact on the price of princess cut diamond engagement rings give with identical characteristics, the 4Cs are the 4 “C”. If you are planning to make an online purchase of fine jewelry quality, then look for the differentiating factor is the added value of service.

Princess Cut Diamond Engagement Rings: Mass marketing and Mass production

For princess cut diamond engagement rings, the virtual inventory is created when manufacturers wholesale jewelry creation of electronic catalogs and then give them to their retail partners. The salesperson’s job is then to mass market the product the best way possible, the only differentiator is the price. I mean this jewelry as “mass produced”, usually manufactured abroad in large numbers and the quality is often much lower. And unfortunately like any other industry, this model is vulnerable to “bait and switch.” Consumers should be wary of websites that have limited details about the product or are vague about the quality of the diamond, such as use of VS-SI ranges or near colorless. In the issue of mass production of jewelry, diamond quality is generally very low (I2-I3) and usage of metal alloys may be suspected. Mass-produced jewelry is a trendy place, but has no real long-term value. Quality fine jewelry is never mass produced.

Many manufacturers of brand name jewelry resist virtual inventory model due to the dilution rates and susceptibility to “knock off”. Buyers should be wary of websites making claims that are not usually available on the Internet.

Made to Order Virtual Inventory

Another type of virtual inventory that is ideal for consumers and Internet is growing in the CAD design. This is where a real jeweler develops their designs in a CAD system and transmits an image of what the piece will look like. Watch a video demonstration of CAD to learn more. The consumer is able to modify the design if required and the diamonds and gemstones are hand selected for quality assurance, accuracy of this approach results in a superior piece of jewelry. Some well-off clients buy princess cut diamond engagement rings through this approach.

This virtual inventory, made to order model is most suitable for buyers of fine quality jewelry for the best of both worlds, high quality services of a jeweler and the best price.

Summary

When looking for the best princess cut diamond engagement rings sellers, you must remember that there are pros and cons of “virtual” inventory. The benefits are obvious, better prices for buyers because of price competition and lower overhead equals less profit margin. The downside, of course, is to find trusted merchants, sorting through the minutiae can be daunting and frustrating at times, in a crowded market. You can start by eliminating the businesses that do not offer a full range of services and/or not jewelry, but only resellers of virtual inventory.

If you are buying a fine piece of diamond engagement ring, my advice is this, a better approach is to develop a relationship with a merchant you can trust, who can answer your questions about selecting the right diamond, and can provide the services you need, as well as annual inspections, evaluations, and re-size or redesigns. Only companies with the personal jewelers can do this right. For more information, learn quality fine jewelry is made.

Virtual inventories are here to stay, the smart shopper will know how to choose the right princess cut diamond engagement rings and benefit from it.